2017 Advertising & Marketing
Started in 2013, Gran Fondo Guide is specifically aimed at the growing number of road cycling enthusiasts and professional cycling fans.
Cycling is a growing global sport. In the U.S. alone 15 million people rode a bicycle in the past year. There are an estimated 8.3 million regular U.S. cyclists who ride a bicycle more than once per week.
Gran Fondo Guide is a major online cycling site and the largest North American endurance cycling specific website available on the internet ( Source — Alexa Rank).
It has the most detailed, comprehensive, ease of use and user friendly event calendars in North America, United Kingdom, Europe, Oceania and beyond. We list Gran Fondo, Pro Race, Century Ride, Gravel Grinders, Century Rides, Tour, Bike Expo, Bike Festival and Ultra Distance events to inspire our audience.
Gran Fondo Guide is a scalable events marketing platform that allows it to keep its event calendars up to date.
We cross market events, spot trends and provide the most relevant cycling news in multiple regions at continent, country and state levels.
Gran Fondo Guide is an official media partner with the UCI – Union Cycliste Internationale, the world wide governing body of cycling.
Gran Fondo Guide is a recognised media partner with 15 World Tour Pro Cycling Teams, including Trek-Segafredo, Cannondale-Drapac and BMC.
We liaise with thousands of cycling event organizers, charities, cycling brands, sponsors and cycling teams across the globe to provide a wealth of information on the latest news, events, results, products and trends in the world of amateur and professional cycling.
Events marketed and promoted by Gran Fondo Guide, gain maximum coverage, hence an increase in demand.
We have proven success and recommendations and references from dozens of satisfied clients.
Audience
Website
Over 150,000 visits per month
350,000 page views per month
Average page views per visit: 4.0
Average time on site: 3 minutes
Social Media
2 facebook pages (U.S. / Europe) with over 6,260 followers @granfondoevents @granfondonews
Weekly reach of up to 30K visitors on Facebook
3,800 followers on twitter @granfondoguide
275K monthly impressions on Twitter
680 followers on Instagram @granfondoguide
Subscribers
17,000 members/subscribers to our weekly newsletters
Weekly Gran Fondo Newsletter
Weekly Pro Cycling Newsletter
Gran Fondo Guide is one of the world's largest amateur endurance cycling sites
Visitor Demographics
We regularly receive over 150,000 visits per month. 350,000 page views per month with an average session time of over 3 minutes per visitor.
Please visit our real time statistics at clustrmaps.com/map/Granfondoguide.com
Snapshot of Visitors: January 2017
2017 Advertising Positions
We can offer prominent advertising positions combined with our marketing options to suit marketing all budgets.
We are cycle marketing experts, with over 10 years proven experience.
Please note our advert position options, which are described in more detail later on.
Homepage Example
Events Calendar Example
Pop Up Banner Example
Our Options
Featured Event - Option A)
A featured event is designed for an event organiser who has a limited marketing budget with a single event they wish to target.
Put your event in the spotlight. Promote your event in one of our premier places.
Position
The event is featured on the top right hand side of our home page, which has the most page impressions on our site.
A featured event sits in prominent place and links directly through to your event website with full outbound and inbound tracking.
Please see advertising positions option A).
Marketing Included
Press releases (supplied) on our latest news on the website, tablet and mobile website. Included in our weekly Gran Fondo and Pro Cycling newsletters. Included on our social media channels; face book and twitter.
*Maximum 1 press release per month in newsletter
Marketing Campaign Results
Receive a full report detailing impressions and click thru’s including the CPM and CPC costs for your campaign.
Pricing and Payment Terms
Contact us for pricing and a copy of our 2017 media pack
Events Calendar Banner - Option B)
Ideal for organizers and tour operators with a medium sized budget looking to target riders in specific geographic locations.
Put your event in a prominent place, targeting our audience in your geographic location.
For example by state (California), region (South West) or country (U.S.).
Position
In prominent position between the calendar map and listing. Ability to target country, region or state. Please advertising positions option B).
Advert Size
1256 pixels wide by 131 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed or supplied.
Advert can be supplied or we can design the advert for FREE to your approval (3 months or more).
Marketing Included
Press releases (supplied) on our latest news on the website, tablet and mobile website. Included in our weekly Gran Fondo and Pro Cycling newsletters. Included on our social media channels; face book and twitter. *Maximum 1 press release per month in newsletter
Marketing Campaign Results
Receive a full report detailing impressions and click thru’s including the CPM and CPC costs for your campaign.
Pricing and Payment Terms
Contact us for pricing and a copy of our 2017 media pack
Site Banner - Option C)
For organizers and tour operators looking to gain more exposure with a larger marketing budget with increased CPM rates.
Put your event in prominent place across the whole of our desktop, tablet and mobile sites gaining higher coverage.
Ideal for organizers with an event or series of events with the ability to change the advert and links at any time.
Position
At the top of the desktop, tablet and mobile websites.
Advert Size
1256 pixels wide by 131 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed.
Advert can be supplied or we can design the advert for FREE to your approval (3 months or more).
Marketing Included
Initial free written press release to your approval (3 months or more).
Unlimited number of Press releases (supplied) on our latest news on the website, tablet and mobile website. Included in our weekly Gran Fondo and Pro Cycling newsletters. Included on our social media channels; face book and twitter. *Maximum 1 press release per month in newsletter.
Marketing Campaign Results
Receive a full report detailing impressions and click thru’s including the CPM and CPC costs for your campaign.
Pricing and Payment Terms
Contact us for pricing and a copy of our 2017 media pack
Side Bar Banner - Option D)
One of our Premier Options. For organizers and tour operators looking to gain maximum exposure with a large marketing budget.
Put your event in prominent place across a large number of pages across our site to gain maximum CPM rates.
Ideal for organizers with an event or series of events with the ability to change the advert and links at any time or the need to display multiple banners at any one time.
Positions
Right hand side on multiple pages across our site which includes;
Home Page, Pro Cycling News, Gran Fondo News, Century Ride News, Gravel Grinder News, Training Articles and Race Results
All UCI World Tour races like the AMGEN Tour of California and all Grand Tours; Giro d’Italia, Tour de France, Vuelta a Espana
LIVE STREAMING pages. We stream live Pro cycling races to our visitors when available.
Advert Size
300 pixels wide by 300 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed.
Advert can be supplied or we can design the advert for FREE to your approval (3 months or more).
Marketing Included
Initial free written press release to your approval (3 months or more).
Unlimited number of Press releases (supplied) on our latest news on the website, tablet and mobile website. Included in our weekly Gran Fondo and Pro Cycling newsletters. Included on our social media channels; face book and twitter. *Maximum 1 per week.
Marketing Campaign Results
Receive a full report detailing impressions and click thru’s including the CPM and CPC costs for your campaign.
Rotated and Fixed Positions Pricing and Terms
