2021 Bike and Beers Series - The Most Fun on Two Wheels!
United States >> Beryl Burton tribute cycling jersey launched for Maserati Tour de Yorkshire Ride

Beryl Burton tribute cycling jersey launched for Maserati Tour de Yorkshire Ride

Thousands of amateur riders will pay homage to Yorkshire’s greatest ever cyclist

On 6 May 2018, 5,000 amateur cyclists will take to the roads surrounding Leeds as part of the Maserati Tour de Yorkshire Ride, just hours before the professionals complete the final day of the Tour de Yorkshire. This year, event organisers Human Race and Welcome to Yorkshire have paired up with world famous jersey designers Castelli to create a very special commemorative jersey for participants and cycling fans, which tells the story of Yorkshire cycling legend, Beryl Burton OBE.

Beryl Burton tribute cycling jersey launched for Maserati Tour de Yorkshire Ride

Born in 1937 in Leeds, Beryl’s remarkable cycling career spanned three decades as she dominated women’s road and track racing in the UK in the 60’s, 70’s and 80’s. Winning more than 90 domestic championships and seven world titles, one of Beryl’s crowning achievements was setting the women's record for the 12-hour time-trial, which exceeded the men's record for two years

Beryl Burton tribute cycling jersey launched for Maserati Tour de Yorkshire Ride.

Beryl’s daughter Denise Burton-Cole, a formidable cyclist in her own right, has offered input into the jersey design. Brought to life by Castelli Servizio Corse Designer – UK, Darren Gumm, the jersey includes a small stripe detail as a nod to Beryl’s reign over British cycling, Beryl’s initials (BB), and on the inside pocket; a list of all of Beryl’s world record titles and how long they stood for.

Denise Burton-Cole says; “My mother would be amazed and pleased by the growth of cycling in Yorkshire. Back when my mother was most active in cycling there were far fewer women riding and competing. She would have been delighted to see more women out there now, especially getting on their bikes and taking part in this very special event.”

VIDEO: Beryl Burton Maserati Tour de Yorkshire Ride Jersey

Sir Gary Verity, Chief Executive of Welcome to Yorkshire, says; “Cycling has a rich heritage in Yorkshire and Beryl Burton is arguably the most successful cyclist we have ever seen. This jersey is part of Beryl’s legacy and we hope it will encourage more people to get involved and ride in our beautiful county.”

Nick Rusling, CEO of Human Race, says; “This is the first time that an event jersey has been dedicated to a rider from history, and we are delighted to be able to tell Beryl’s story as part of this fantastic event.”

£1 from every jersey sold will go towards Maggie’s, the cancer support charity who will open their doors to a centre in Leeds in 2018. The new centre will provide vital support for individuals and families living with cancer, from across Yorkshire.

The jersey, which is available for pre-order online now, will be available to collect on the day of the Maserati Tour de Yorkshire Ride (6 May), from the event start at Woodhouse Moor.

Castelli will also be designing the jerseys for the entire Human Race cycling portfolio, including:

  The Saddleback Fred Whitton Challenge
  Dragon Ride L’Etape Wales by Le Tour de France
  Chiltern 100 Cycling Festival
  TPICAP L’Etape London by Le Tour de France

Find out about the event: https://letour.yorkshire.com/maserati-tour-de-yorkshire-ride

Pre-order your jersey now: https://www.humanraceshop.com/product-category/maserati-tour-de-yorkshire-ride/

VIDEO: Beryl Burton Cycling Legend

Tag: humanrace
Jun 06 2020 - NEWS: New Date of L'Etape du Tour to be revealed on June 30th
Jun 14 2018 - NEWS: The Sun Shines on the 4,000 Dragon Slayers
May 17 2018 - NEWS: Thousands tackle the 19th Annual Saddleback Fred Whitton Challenge
Mar 01 2018 - NEWS: Cyclists anticipate Sprinters Sportive as official Le Tour de France event returns to the Capital
Feb 15 2018 - NEWS: Beryl Burton tribute cycling jersey launched for Maserati Tour de Yorkshire Ride
Feb 11 2018 - NEWS: Didi “The Devil” returns to the UK for official Le Tour de France sportive
Jan 23 2018 - NEWS: Saddleback Fred Whitton Challenge ballot entries hit all-time high
Jan 16 2018 - NEWS: Look ahead to summer as entries open for Chiltern 100 Cycling Festival
Jan 03 2018 - NEWS: Saddleback Fred Whitton Challenge 2018 Ballot Opens
Jan 07 2018 - NEWS: Castelli and Human Race team up to launch 2018 sportive jerseys
Dec 01 2017 - NEWS: First chance to guarantee entry for The Saddleback Fred Whitton Challenge 2018
Jan 10 2018 - NEWS: General entries open as routes announced for Yorkshire’s famous Sportive
Nov 14 2017 - NEWS: New venue announced for 4th annual Dragon Tour
Oct 31 2017 - NEWS: Dragon Ride climbing tips from the Professionals
Nov 01 2017 - NEWS: Dragon Ride L’Etape Wales inspires book on South Wales hill cycling
Sep 27 2016 - RESULTS: Chris Froome joins thousands at ICAP L Etape London by Le Tour de France
Oct 02 2016 - EVENT: Macmillan Cycletta Cheshire presented by Sportsister
May 03 2020 - EVENT: Tour de Yorkshire Ride
Jun 05 2020 - EVENT: Dragon Tour