U.S. Bike market skyrockets, with sales up 75% in April
Monthly sales totaled $1 billion in April, according to The NPD Group data
U.S. cycling sales through all retail channels grew 75% in April to a total of about $1 billion in retail sales for the month, according to The NPD Group. NPD said April was the first month since NPD began tracking the cycling market that sales have reached $1 billion in a single month. Typically, April sales fall between $550 and $575 million.
The company said bikes for family use, and neighborhood riding and lower price-points showed the strongest year-over-year sales gains. Lifestyle/leisure bikes grew by 203%; front suspension mountain bikes were up by more than 150%, and children's bikes increased by 107% for the month. Accessories sales also grew, including helmets (up 49%), water bottle cages ( up 60%), and bike baskets ( up 85%).
"For far too long the cycling industry has been solely focused on the pinnacle athlete, but these results show that a broader, family and beginner focus can reap gains. This is a silver lining, and one of the important sports retail lessons to come out of the pandemic," said Matt Powell, NPD's sports industry advisor.
Indoor riding products also saw large sales increases. Stationary bike sales grew by 270% for the month, with April sales the second-highest that NPD currently has on record. Trainers and rollers experienced a growth rate of 415%.
"The excitement that consumers are showing in cycling, particularly in recreational and family riding, is an absolutely amazing moment for the bike community. This is a unique and powerful chance for retailers, manufacturers, and non-profit organizations to engage new riders," said Dirk Sorenson, sports industry analyst at NPD. "Continued growth will require them not only to have product in stock, but to focus on new riders' basic needs such as how to fix a flat tire, or locating a family-friendly trail to ride. Addressing these basics right now has immeasurable ROI, and the industry should be laser-focused on servicing these new riders."