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Merkur zavarovalnica new presenting partner of L'Etape Slovenia by Tour de France

On September 6 and 7, 2025, the city of Kranj will once again host the prestigious Merkur Zavarovalnica L'Etape Slovenia by Tour de France, welcoming recreational cyclists for the fourth consecutive year

2025-etape-slovenia3The two-day L'Etape Slovenia cycling festival, set for the first weekend of September (September 6-7, 2025), is part of a global series that allows amateur cyclists to experience the prestige and excitement of the legendary Tour de France. The ambassador of the Slovenian event is cycling virtuoso Matej Mohoric, who continues to inspire participants with his presence at the race.

Thanks to Merkur zavarovalnica, which is joining as the title partner of the event, Saturday’s program will now include a team-based business ride challenge. This inaugural event is designed to foster workplace connections, encourage social interaction outside the office, and strengthen relationships, as participants will cycle the 30 km course in pairs. The event promotes teamwork, camaraderie, and a touch of competitiveness. Registrations open in early March.

Sunday’s 80 km and 150 km Challenges – A Taste of Tour de France Prestige

The Sunday challenge, with distances of 80 km and 150 km, allows recreational road cyclists to experience the prestige of the Tour de France in a truly authentic way. So far, more than 700 cyclists from Slovenia and abroad have already registered, marking an impressive growth compared to previous editions. The high number of registrations is largely due to returning participants, who rated their experience at L'Etape Slovenia 2024 with an outstanding 9.1 out of 10 and enthusiastically recommend the event to their friends.

Official L'Etape Slovenia 2025 Jersey – Limited Promotional Offer

Along with registration, participants can order the official L'Etape Slovenia 2025 jersey, which features a mountain silhouette and Triglav, symbolizing Slovenia's pride and victory. The design merges Slovenia and the Gorenjska region with the iconic style of Tour de France jerseys. Both men’s and women’s versions are available, along with the rest of the official collection at promotional prices. However, most of the collection will only be available at a discount until the end of February.

Official L'Etape Slovenia 2025 Jersey – Limited Promotional Offer

Limited Spots Available – Only 300 Mid-Season Registrations Left

Due to high demand and a surge in registrations, the number of available spots is limited to ensure the safety of all participants. Only 300 spots remain for mid-season registration on either the long or short course, after which the registration fee will increase.

Saturday’s Festival Program – Business ride & Traditional Challenges

In addition to the newly introduced Merkur zavarovalnica Business ride, Saturday’s festival program will also feature traditional cycling challenges, including:

· Non-competitive races for young athletes on balance bikes
· Family-friendly rides
· The thrilling time trial climb of Jelenov klanec

Registrations for Saturday’s events are not yet open.

Join the International Cycling Caravan

We invite all cycling enthusiasts who enjoy pushing their personal limits to join the international peloton and take advantage of the special February registration benefits.

After all, signing up sets the goal—the only thing left is the journey to achieving it.

For more information and registration available on the official Merkur zavarovalnica L'Etape Slovenia by Tour de France website.