Mavic renews partnership with the Tour de France through 2022
Historic French cycling brand continues 40-year relationship
On the 40th anniversary of supporting at the Tour de France, Mavic is proud to announce that the long-term partnership at the world’s most prestigious professional cycling race will be renewed through 2022. Mavic, will continue to provide the highest level of neutral support at the world’s premier cycling race for the next five years.
“The neutral support from Mavic represents the true “Saint Bernard” of the race,” shared Christian Prudhomme, Director of Tour de France. “They have deep knowledge of cycling, and racing, which is essential for this service to be useful for all the riders and teams.” He continued, “Mavic technical assistance is constantly looking for solutions and innovations to improve this crucial and indispensable service for racing and, of course, the yellow cars and motorcycles match perfectly with the Tour de France.”
Bernard Millaud, President of Mavic added, “In 1972, the innovative idea of neutral support was imagined by Mavic owner, Bruno Gormand. After implementing the program at Paris-Nice the next year, the concept forever transformed the dynamics of professional racing.” He continued, “this partnership has helped build the essence of Mavic over the last 40 years and it is where “LE SANG JAUNE” comes to life. We are proud to have the confidence and recognition from the Tour de France to continue this wonderful story that unites Mavic to the world's largest and most prestigious cycling event.”
For more information please contact the Global Brand Manager, Chad Moore, at chad.moore@mavic.com
About MAVIC
Mavic is an Amer Sports brand founded in 1889, based in Annecy, France. Mavic is a world leader in technology and innovation in bicycle wheels, tires, rims, components, technical apparel, helmets and footwear. Mavic also provides neutral support at events and races for amateur and professional cyclists around the world. www.mavic.com
About Amaury Sports Organization
Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. A.S.O. organises 270 days of competition per year, with 70 events in more than 20 countries.?www.aso.fr/fr/homepage.html
Present in five major sports including cycling with Le Tour de France, motor sports with Le Dakar, golf with the Open de France, sailing with Le Tour de France à la Voile and mass events with the Schneider Electric Marathon de Paris. Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspapers L'Equipe.
