Top Bike Brands confirmed for 12th Annual NYC Bike Expo

The 12th edition on May 17/18 is part of GFNY NYC and the new GP NYC pro race

NYC Bike Expo returns for its 12th annual edition. The road cycling show will attract visitors who are avid road cyclists, endurance athletes and cycling fans.

NYC Expo serves as mandatory in-person packet pick up for the riders competing at the Michelob ULTRA GFNY World Championship NYC. The expo also attracts thousands of non-GFNY participants and is open to the public and free admission. With the new addition of the international GP NYC pro race to the weekend, even more visitors are expected this year. Confirmed for the expo are brands like BMC, Specialized, Ekoi and Elite.

“Because most sales are done online today, B2C expos are more critical to business success than they have been in the past,” says GFNY President Lidia Fluhme. “Expos provide the vital in-person contact that has become so rare in our industry. Riders get to try out products, quiz company staff and buy right then and there.”

For the fourth year, the expo will be held in Fort Lee, NJ, where it will be located directly at the center of Michelob ULTRA GFNY NYC and Gran Premio NYC headquarters during race week. Visitors benefit from a prime location with easy access from America’s most-traveled bike route on Hudson Terrace in Fort Lee, NJ.

Exhibitors have the option to exhibit 2 or 3 days. The pre-race expo lasts 2 days: Friday & Saturday, May 17-18. There is an additional, optional exhibition day on race day, Sunday, May 19.

Companies are invited to contact Santiago at santiago@gfny.com to reserve any remaining booth space.